The Silver Linings Playbook Chapter 45

Break Free of a Nimbostratus A week after my cast has been removed, I stand alone on the footbridge in Knight's Park, leaning my weight on the railing, gazing down at a pond I could walk around in less than five minutes. The water underneath me has a thin layer of ice on top, and I think about dropping rocks through it, but I do not know why, especially since I have no rocks. Even still, I want to drop rocks through the ice so badly, to puncture it, proving that it is weak and temporary, to see the black water below rise up and out of the hole I alone will have created. I think about the hidden fish – mostly those big goldfish people stock the pond with so old men will have something to feed in spring and little boys will have something to catch in the summer – fish now burrowed in the mud at the bottom of the pond. Or are these fish burrowing just yet? Will they wait until the pond freezes completely? Here's a thought: I'm like Holden Caulfield thinking about ducks, only I'm thirty-five years old and Holden was a teenager. Maybe the accident knocked my brain back into teenager mode? Part of me wants to climb up onto the railing and jump off the bridge, which is only ten yards long, only three feet above the pond; part of me wants to break through the ice with my feet, to plunge down, down, down into the mud, where I can sleep for months and forget about all I now remember and know. Part of me wishes I never regained my memory, that I still had that false hope to cling to – that I still had at least the idea of Nikki to keep me moving forward. When I finally look up from the ice and toward the soccer fields, I see that Tiffany has accepted my invitation to meet, just like Cliff said she would. She is only two inches tall in the distance, wearing a yellow ski cap and a white coat that covers most of her thighs, making her look like a wingless angel growing and growing – and I watch her pass the swing sets and the large pavilion with picnic tables inside. I watch her walk along the water's edge until she finally reaches her usual height, which is five feet and a few inches tall. When she steps onto the footbridge, I immediately look down at the thin layer of ice again. Tiffany walks over to me and stands so her arm is almost touching mine, but not quite. Using my peripheral vision, I see that she too is now looking down at the thin layer of ice, and I wonder if she also wishes she could drop some rocks. We stand like this for what seems like an hour, neither of us saying anything. My face gets very cold, until I can no longer feel my nose or ears. Finally, without looking at Tiffany, I say, â€Å"Why didn't you come to my birthday party?† which is a stupid question to pose at this time, I realize, but I can't think of anything else to say, especially since I haven't seen Tiffany for many weeks – not since I screamed at her on Christmas Day. â€Å"My mom said she invited you. So why didn't you come?† After a long pause, Tiffany says, â€Å"Well, like I said in my letter, your brother threatened to kill me if I made contact with you. Also, Ronnie came to my house the day before your party and forbade me to go. He said they never should have introduced us in the first place.† I had already talked to Jake about his threat, but I have a hard time imagining Ronnie saying such a thing to Tiffany. And yet I know Tiffany is telling the truth. She seems really hurt and vulnerable right now, especially because she is sort of chewing on her bottom lip as if it were a piece of gum. Surely Ronnie said these words against Veronica's wishes. His wife would never let him say something so potentially ego-damaging to Tiffany, and the thought of Ronnie keeping Tiffany from attending my party makes me a little proud of my best friend, especially since he went against his wife's wishes to protect me. â€Å"Bros B4 Hos† is what Danny said to me every time I would lament Nikki, back when we were both in the bad place – before he had that second operation. In art therapy class, Danny even made me a little poster with the words written in stylish gold letters, which I hung on the wall space between my bed and my roommate Jackie's – back in the bad place – but one of the evil nurses took Danny's artwork down when I was not in the room, a fact Jackie confirmed by blinking and banging his head against his shoulder. Even though I realize the phrase is sort of sexist (because men should not refer to women as hos), saying â€Å"Bros B4 Hos† in my mind now sort of makes me smile, especially since Ronnie is my best bro in New Jersey, now that Jake and Danny live in PA. â€Å"I'm sorry, Pat. Is that what you want to hear? Well, I'll say it again, I'm really, really fucking sorry.† Even though Tiffany uses the f-word, her voice sort of quivers like Mom's when she says something she truly means, and it makes me think that Tiffany might actually start crying right here on the bridge. â€Å"I'm a screwed-up person who no longer knows how to communicate with the people I love. But I meant everything I told you in my letter. If I were your Nikki, I would have come back to you on Christmas Day, but I'm not Nikki. I know. And I'm sorry.† I don't know what to say in response, so we stand there for many minutes, saying nothing. Suddenly – for some crazy reason – I want to tell Tiffany the ending of the movie, the one that was my old life. I figure she should know the ending, especially since she had a starring role. And then the words are spilling out of me. â€Å"I decided to confront Nikki, just to let her know I remember what happened between us but do not hold any grudges. My brother drove me to my old house in Maryland, and it turns out that Nikki is still living there, which I thought was sort of strange, especially since she has a new me – this guy Phillip who works with Nikki as a fellow English teacher and always used to call me an illiterate buffoon because I never used to read literary books,† I say, leaving out the part about my strangling and punching naked Phillip when I caught him in the shower with Nikki, â€Å"and if I were Phillip, I probably would not want to live in my wife's ex-husband's house, because that is just sort of weird, right?† Tiffany doesn't say anything when I pause, so I just keep on talking. â€Å"When we drove down my old street, it was snowing, which is a little more rare in Maryland and therefore a big deal to little kids. There was only maybe a half inch on the ground – a dusting – but enough to scoop up in your hands. I saw Nikki outside with Phillip, and they were playing with two children – by the colors each was dressed in, I figured the one in navy blue was a little boy and the one mostly in peach was an even littler girl. After we rolled by, I told Jake to circle the block and park the car half a block away so we could watch Nikki's new family play in the snow. My old house is on a busy street, so we weren't likely to draw Nikki's attention. Jake did as I asked and then killed the engine but left the windshield wipers on so he could see. I rolled down my window, as I was in the backseat because of my cast, and we watched the family play for a long time – so long that Jake finally started the car back up and turned on the heat becaus e he was too cold. Nikki was wearing the long green-and-white-striped scarf I used to wear to Eagles games, a brown barn coat, and red mittens. Her strawberry blond hair hung freely from under her green hat, so many curls. They were having a snowball fight; Nikki's new family was having a beautiful snowball fight. You could tell the kids loved their father and mother, and the father loved the mother, and the mother loved the father, and the parents loved the children – as they all tossed the snow at each other so lovingly, taking turns chasing each other, laughing and falling into one another's heavily bundled bodies, and †¦Ã¢â‚¬  I pause here because I am having trouble getting the words out of my throat. â€Å"And I squinted hard trying to see Nikki's face, and even from a block away I could tell she was smiling the whole time and was so very happy, and somehow that was enough for me to officially end apart time and roll the credits of my movie without even confronting Nikki, so I just asked Jake to drive me back to New Jersey, which he did, because he is probably the best brother in the entire world. So I guess I just want Nikki to be happy, even if her happy life doesn't include me, because I had my chance and I wasn't a very good husband and Nikki was a great wife, and †¦Ã¢â‚¬  I have to pause again. I swallow several times. â€Å"And I'm just going to remember that scene as the happy ending of my old life's movie. Nikki having a snowball fight with her new family. She looked so happy – and her new husband, and her two children †¦Ã¢â‚¬  I stop talking because no more words will come out. It's as if the cold air has already frozen my tongue and throat – as if the cold is spreading down into my lungs and is freezing my chest from the inside out. Tiffany and I stand on the bridge for a long time. Even though my face is numb, I begin to feel a warmth in my eyes, and suddenly I realize I am sort of crying again. I wipe my eyes and nose with my coat sleeve, and then I am sobbing. Only when I finish crying does Tiffany finally speak, although she doesn't talk about Nikki. â€Å"I got you a birthday present, but it's nothing much. And I didn't wrap it or get you a card or anything, because, well †¦ because I'm your fucked-up friend who does not buy cards or wrap presents. And I know it's more than a month late, but anyway †¦Ã¢â‚¬  She takes off her gloves, undoes a few buttons, and pulls my present from the inside pocket of her coat. I take it from her hands, a collection of ten or so heavily laminated pages – maybe four by eight inches each and held together by a silver bolt in the top left corner. The cover reads: SKYWATCHER'S CLOUD CHART An easy to use, durable identifying chart for all outdoor enthusiasts â€Å"You were always looking up at clouds when we used to run,† Tiffany says, â€Å"so I thought you might like to be able to tell the difference between the shapes.† With excitement, I rotate the cover upward so I can read the first heavily laminated page. After reading all about the four basic cloud shapes – stratus, nimbus, cumulus, and cirrus – after looking at all the beautiful pictures documenting the different variations of the four groups, somehow Tiffany and I end up lying on our backs in the middle of the exact soccer field I used to play on when I was a kid. We look up at the sky, and it's a sheet of winter gray, but Tiffany says maybe if we wait long enough, a shape will break free, and we will be able to identify the single cloud using my new Skywatcher's Cloud Chart. We lie there on the frozen ground for a very long time, waiting, but all we see up in the sky is the solid gray blanket, which my new cloud chart identifies as a nimbostratus – â€Å"a gray cloud mass from which widespread and continuous rain or snow falls.† After a time, Tiffany's head ends up on my chest, and my arm ends up around her shoulders so that I am pulling her body close to mine. We shiver together alone on the field for what seems like hours. When it begins to snow, the flakes fall huge and fast. Almost immediately the field turns white, and this is when Tiffany whispers the strangest thing. She says, â€Å"I need you, Pat Peoples; I need you so fucking bad,† and then she begins to cry hot tears onto my skin as she kisses my neck softly and sniffles. It is a strange thing for her to say, so far removed from a regular woman's â€Å"I love you,† and yet probably more true. It feels good to hold Tiffany close to me, and I remember what my mother said back when I tried to get rid of my friend by asking her to go to the diner with me. Mom said, â€Å"You need friends, Pat. Everybody does.† I also remember that Tiffany lied to me for many weeks; I remember the awful story Ronnie told me about Tiffany's dismissal from work and what she admitted to in her most recent letter; I remember just how bizarre my friendship with Tiffany has been – but then I remember that no one else but Tiffany could really even come close to understanding how I feel after losing Nikki forever. I remember that apart time is finally over, and while Nikki is gone for good, I still have a woman in my arms who has suffered greatly and desperately needs to believe once again that she is beautiful. In my arms is a woman who has given me a Skywatcher's Cloud Chart, a woman who knows all my secrets, a woman who knows just how messed up my mind is, how many pills I'm on, and yet she allows me to hold her anyway. There's something honest about all of this, and I cannot imagine any other woman lying in the middle of a frozen soccer field with me – in the middle of a snowstorm even – im possibly hoping to see a single cloud break free of a nimbostratus. Nikki would not have done this for me, not even on her best day. So I pull Tiffany a little closer, kiss the hard spot between her perfectly plucked eyebrows, and after a deep breath, I say, â€Å"I think I need you too.†

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Exile and Suffering Essay Early scholars of Anglo-Saxon literature believed that â€Å"The Seafarer† represented an early pagan poem that had been adapted for Christian audiences by the insertion of pious formulas throughout and a moral at the end; accordingly, these scholars expended considerable ingenuity in attempting to excise the Christian elements to discover the â€Å"real poem† hidden beneath these composite overlays. Pound’s famous translation, in line with this emphasis, systematically removes or downplays many explicitly Christian elements of the poem and stops before the overtly homiletic conclusion, which features some dozen direct references to God and the heavens in the last twenty-five lines. Now, however, critics seem generally to agree that the two halves of the poem are unified by a movement from earthly chaos to heavenly order and that its coherent thematic thrust is the Christian message that the afterlife is more important than life on Earth. The poem is frequently discussed in conjunction with â€Å"The Wanderer,† another Exeter Book poem that shares many themes and motifs with â€Å"The Seafarer,† including the structure in which a specific treatment of biographical subject matter—the plight of a wanderer or Seafarer—is followed by a more general homiletic section that draws a religious meaning from the earlier material. The sailor, as a man required traveling over a hostile and dangerous environment, had always seemed to Christian poets to be a naturally apt image of the believer’s life on Earth, which should be viewed as a hazardous journey to the true homeland of Heaven rather than as a destination to be valued in itself. In this poem, the speaker seems to be a religious man (or reformed sinner) who has chosen the seafaring life as much for its efficacy as a means of spiritual discipline as for any commercial gain to be derived from it. The original opposition in the poem between landsmen and Seafarers gives way to the insight that all men are, or ought to think of themselves as, Seafarers, in the sense that they are all exiles from their true home in Heaven. As lines 31-32 (previously quoted) establish, the land can be just as cold and forbidding as the sea, and the virtuous, at least, should hope that they will be sojourning in this harsh world for only a brief time. True Christian â€Å"Seafarers† must psychologically distance themselves from secular life, as the Seafarer of this poem has done both literally and figuratively. The poet appears to encapsulate his theme at the pivotal midpoint of the poem: â€Å"therefore the joys of the Lord seem warmer to me than this dead life, fleeting on land. † This recommended ascetic withdrawal from worldly interests should enable the Christian to properly reject the comforts of life on the land as transient and seek spiritual rather than physical comforts.

Not White Just Right Response Essay Example for Free

Not White Just Right Response Essay After reading â€Å"Not White, Just Right†, an article by Rachel Jones, I could not help but relate to her. In the article, Jones elaborates more on her popular essay, â€Å"What’s Wrong with Black English† while also mentioning others who share in her opinion. I, too, was ridiculed in school for talking too â€Å"white†. In public schools African American students are mocked and shunned by their â€Å"brothers and sisters† for speaking or even behaving in an intelligent manner, as if intelligence is unacceptable in our community. I have been the outcast for that single reason. However those who spoke like third graders in the tenth grade were praised and welcomed in the Black community. To that I have to admit that we have fallen from the times of Dr. King and Fredrick Douglas, when we knew as African Americans that we are just as intelligent as Caucasian men. This is not the future our leaders have fought so hard for. It is infuriating to witness young African Americans not only in public school but in college speaking as if they have no intelligence. I am only a freshman and I cannot count the number of times I’ve heard other freshmen and upperclassmen use grammatically incorrect phrases like, â€Å"what that is† and â€Å"I aint goin nowhere†. Speech like this amongst my African American peers only angered me in high school, now it depresses me. It is depressing to see so many educated African Americans speak as if they had dropped out of high school, just because it is â€Å"cool† and they do not want to talk â€Å"white†. A mentality like that will always keep us as African Americans at the bottom of society. How do we expect to be seen as equally intelligent as Caucasian people if we do not even speak as if we are educated on a higher level? Therefore, in conclusion, I would like to thank Rachel Jones for writing those two texts about young African American lingual. It is about time that someone made it public to the Black community that this speech is NOT conserving our culture; it is keeping us from reaching our goals and becoming successful.

The Background Information Of Malaysia Airlines Marketing Essay

The Background Information Of Malaysia Airlines Marketing Essay Malaysian Airlines System Berhad (MAS) is the holding company for Malaysias national airline carrier, one of Asias fastest growing airlines. Through several other subsidiaries, the company manufactures aircraft parts, offers trucking and cargo transportation services, caters food, provides laundry and dry-cleaning services for airlines and other industrial institutions, and oversees a travel agency. Company Chairman Tajudin Ramli owns a significant share in Malaysian Airlines System (MAS), and the Malaysian government retains a strong voice in MAS affairs. In the premium market segment, MAS is under tremendous pressure from full service carriers (FSCs) who are striding ahead with first class products, new and modern aircraft, and fast-expanding routes. On the other hand, in the price driven market segment, MAS is also strongly pushed by low cost carriers (LCCs) with low fares. In a nutshell, MAS must reinvent itself to fend off competition from FSCs and LCCs. MAS aspires to become the Worlds Five Star Value Carrier. MAS believe that they have to reinvent themselves to achieve this vision. C:UsersmicDownloadsmas.jpg 3.0 Situation Analysis 3.1 General Environment Analysis Demographic segment The demographic segment is about the population size, age structure, geographic distribution, ethnic mix and income distribution. Malaysia is a multiracial country and its population comprises of 28.6 million of people. The government aims for increasing the national population to seventy million by the year 2100. There is 63.8 percent of the population lives in urban area while only 36.2 percent of population love in rural area. The passenger load factor (PLF) of an airline, is a measure of how much of an airlines passenger carrying capacity is used. It is passenger-kilometers  flown as a percentage of  available. The PLF of Malaysia is 67.8, 60.7 for Asia, 74.9 for Europe and Middle East, 73.6 for Australia and New Zealand, 72.6 for Africa and South America, 60.6 for Orient and North America. Besides, Malaysia is recently introduce a new policy which with the purpose of making the Malaysia to become the high income nation. This significant policy had show the increase of Malaysian income in the future time. Sociocultural Segment The labor force in Malaysia has been increased from year 2003 to year 2010. It reached a capacity of 11.38 million of people in the year 2010. http://www.indexmundi.com/malaysia/labor_force.html. It is found that the youths who are in between of the age of 15 to 34 basically make up the largest labour force in Malaysia. They are makeup of 42.5% of the total population, roughly 9.75 million of people. http://www.mtuc.org.my/young_workers.htm. It is also found that the women in the workforce have increased. This is due to the reason that a lot of countries have endorsed legislation such as Equal Opportunity for Women in the Workplace Act to protect the women in the workforce. Besides, there are many reasons to explain why the women have increased in the workforce. For example, women are more educated and more skilled. http://www.strategic-human-resource.com/women-in-the-workplace.html. There are various type of airline careers offer in the airline industry, such as pilot, captain, copilot, second officer or flight engineer, flight attendant, flight dispatcher, and meteorologist. Airline industry employs those people with highly diversified skills regardless of the sex. It is proved that the flight attendants like the stewardess or steward symbolize the major job sector in the airline industry. For instance, there are nearly 80000 flight attendants in United States airline industry. http://www.targetwoman.com/articles/airline-careers.html However, it is found that the age discrimination cases have been happened in the United States airlines. According to the pilots required retirement policy such as Age 60 Rule, pilots are forced to retire at age 60. This is because the airline industry believed that the pilots are not able to perform the job well at the age of 60. They believed that the pilots are place the airline company and the passengers in danger if they are permit to fly. http://www.targetwoman.com/articles/airline-careers.html Global Segment Airlines have participated in globalization and consolidation. They link their network through the establishment of alliances and partnerships to expand the access to their customers. For example, the world aviation market is shared between the global alliances such as KLM or North West, Atlantic Excellence alliance, STAR, and British Airways or American Airlines alliance. http://adg.stanford.edu/aa241/intro/airlineindustry.html The airlines industry has targeted some relevant new long term global market in order to expand their services such as Asia Pacific and China, South Asia, Northeast Asia, Southeast Asia, and Oceania (Australasia). It is believed that most of the airlines keep the new global market in Asia Pacific and China. This is due to reason that China has grown promptly and the urbanization of China had caused it became the dynamic aviation markets. The urban population has been increased from 302 million in year 1990 to 622 million in years 2009. It is expected the population will come up to one billion by year 2025. Besides, the domestic passenger traffic is projected to grow on an average rate of 7.9% in China. Boeing, as the Chinas leading provider of passenger airplanes, predicts that about 71% of the demand in China is the single-aisle airplanes with the full deliveries of 3090. http://www.globalintelligence.com/insights-analysis/asia-news-update/asia-news-update-november-19-2010/malaysia- malaysian-airline-eyes-indian-chinese-mar/ http://www.boeing.com/commercial/cmo/china.html Physical Environment Segment The great majority of the airlines have developed their own comprehensive programmed to reduce the environmental footprint and produce a more environmentally product. Based on the research, the members of alliance in the airline industry have enhance the fuel efficiency of the aircraft and create not as much of greenhouse gases like the old aircraft and are quieter. Basically, there are some international industry bodies like IATA (the International Air Transport Association), Association of European Airlines, the Association of Asia Pacific Airlines, the USAs Air Transport and others are fully support the environmental activities. Based on the global perspective, there is fewer than 2 percent of the worlds total carbon dioxide which produce by the airline industry being released. The passenger aircraft nowadays are more environmentally friendly as it is 70 percent more fuel efficient than 40 years ago. For example, Airbus A380 and Boeing 787 Dreamliner are more fuel efficient aircraft. In addition, the noise footprint which produces by the aircraft is naturally 50% more quiet than those aircraft in ten years ago. According to IATA, airlines are planning to improve the fuel efficiency of the aircraft and carbon dioxide emissions in another 25 percent more. It is also plan that in the coming year 2025, the fuel efficiency of the aircraft will be improved in another 30 percent. http://es.oneworld.com/enes/ow/news-and-information/fact-sheets/fact-sheet?objectID=35tempURLParam= http://www.travelgreen.org/industry_landing2.htm?select_industry2_id=33 Technological Segment There are many airlines currently using proprietary check in systems which will convert all its check-counter to the ARINCs MUSE common-use system. City Airport, Logis Travel (CALT) can make better use of its available counter space because it will help to provide a convenient in town check in. The improvement of the check in counters at CALT is economically feasible. In addition, many of the airlines involved already have experience with ARINCs MUSE technology at Incheon and Gimpo. They will be able to make the transition at CALT with little extra cost. http://www.arinc.com/news/2010/10-07-10-vmuse-seoul.html Besides, technology also can be used to enhance customer relations. It will help to create convenience for consumers. The industry can offer travelers a web interface customized to a specific type of travel. The web interface can direct the customer to services with the desire benefits but cost a little more. Other than that, the automated check in machines is available in some airlines. Travelers can swipe a credit card through the automated check in machines as identification and print out their tickets instead of checking in with airport staff. The new technology also helps airlines to track lost luggage. There are Radio Frequency Identification (RFID) systems which will help to enhance aircraft unit loading devices and help boost security. http://gulfnews.com/business/aviation/new-technology-helps-airlines-track-lost-luggage-1.703356 Economic Segment A low cost airline generally has many features that differentiate it from the traditional carriers. These features include ticketless travel, online ticket sales, no international offices, no frequent flyer points, no free food and beverages, no in-flight magazines, no club lounges and use of secondary city airports. In the early economic regulation of airlines, the government is concerned more on their participation in the airmail system. The Air Mail Act of 1925 allowed the U.S. government to pay airlines for carrying the mails. http://www.centennialofflight.gov/essay/Government_Role/Econ_Reg/POL16.htm Besides that, Air Asia was re-launched in Malaysia as a low fare and low cost domestic airline. Air Asia is promoting low fare of Indonesia Malaysia trip which will help it to open the Indonesia market. It will help Air Asia to rise up the economic growth. Air Asia also provides its services between Singapore and Bangkok by introducing a 2nd daily flight to its existing schedule. Air Asia is offering its guests promotional fares to/from Singapore-Bangkok which is much lower than the lowest fare SGD$56 offered by full service carrier. It will help Air Asia to open the Singapore market. Political / Legal Segment Airlines political action committee is a huge donor when compared it with those big companies in other industries. For example, Singapore Airline is currently facing or might face political strategies in near future. SIA could face problems of entering the new markets like China and increase market share in existing network. It is because many airlines are still government owned and much of the trade in aviation services is still controlled by governments. Besides that, Thai Air Asia is a joint venture which is established by Air Asia with the Shin Corp. Shin Corp is owned by the family of Thailands Prime Minister, Thaksin Shinawatra. There are about 900 million baht will be invested in Thai Air Asia over a five-year period. Shin Corp oversees the finance and administration of Thai Air Asia while Air Asia shoulders the responsibility for marketing and operations. Shin Corp has financial strength which will help to support Air Asia to grow. Therefore, Air Asia with its politically pow erful may well grow up to bite. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() 3.2 Porters Five Forces Analysis Threat of new entrants As justify form the environment, any new company or organization to entering this airline industry is not easy due to the several kinds of entry barriers may discourage competitors from entering a market. The level of barriers to entry depends on the customer loyalty. For example, customers from Malaysia Airlines who is significant in brand loyalty will result the high switching costs towards other airline company. Exception for the price sensitive customers, they may prefer cheaper price flight tickets. Besides, capital requirements for a new company to start up the airline business are huge. New entrant or infant company has to spend a large capital to compete with existing airlines due to the fail of participate in economies of scale. The cost of setting up of offices, buying or leasing aircraft, hiring pilots and others staffs like air stewardess is a fix cost which create a high barrier for the new entrants. Infant firm or industry require a long time period to significant their products or services differentiation, such as Full Service Carriers (FSC) in Malaysia Airline. Through government policy, governments can also control new firm to participant in airline industry. Government high level of protection towards the major airline may result many new firm unable to meet the requirements and regulations and enter the industry. Thus, threat of entry towards the airline industry is high. Bargaining power of suppliers Power of suppliers is important as it will directly affect the industry. In airline industry, the power of supplier is moderate result from there are only two major supplier which are Airbus and Boeing so most of the firm like Malaysia Airline (MAS), Singapore Airline (SIA) and others need to buy the aircrafts from them. The satisfactory substitute products are low make the larger of power in suppliers. In addition, industry firms are not a significant customer for supplier group. The suppliers good is important to the MAS in order to obtain a success in market place. Power of buyers Buyers are one of the factors which will impact to industry. Nowadays, price sensitive customers are increase directly. On the other hand, number of customers who is concern the services differentiation is rise and result low cost oriented and full service carrier oriented. Customers purchase the only small portion of the industrys output and do not large participate in the company annual sales. Besides, buyer or customers will obtain a high switching cost in terms of loyalty result from the MAS superior services performance. Thus, the bargaining power of buyers low to Malaysia Airline. Threat of substitute Threat of substitute is substitute is product or service which can replace the original products or service. Not only the others airlines, customers also can choose others transportation system such as train, bus and ferries but air travel is more convenient and faster compare with other transportation. Businesses which require a faster and safe journey may choose airline cargo as their transportation. Intensity rivalry among competitors In this case, the threat of rivalry is high to the Malaysia Airline. This is because various large equally balanced competitors such as Air Asia, Tiger Airway, Singapore Airline and etc are provide almost the similar services. As a result, high rivalry to the MAS because more firms must compete with same customers and resources. Besides, lack of differentiation product is difficult to compete with other firm. Malaysia Airlines (MAS) have successfully differentiated their product as full services carrier and have less rivalry. Rivalry in slow industry growth becomes more intense as firms battle to increase their market shares. The main competitors of MAS are Asian carrier like Singapore Airlines. So MAS intends to reassess the effectiveness of its route network both international and domestic. This involves reviewing the viability of the existing fare structure and routes and the realigning of its aircraft capacity to markets that offer the greatest opportunities. Home http://www.hicbusiness.org/biz2003proceedings (journal) http://en.wikipedia.org/wiki/Malaysia_Airlines 3.4 SWOT analysis based on stakeholder groups Capital market stakeholders Strengths Based on the market stakeholders, MAS have diversified their revenues stream to avoid uncertainty. It generates revenues from various areas, for example which is deal with freighter flights and aircraft cargo hold (Scribd, n.d.). Moreover, MAS had diversified into related industries such aircraft ground handling, aircraft leasing, aviation engineering, air catering and tour operations. This can lead to MAS to maintain a consistent growth and give a competitive edge. Next, MAS had improving in yield which can be defined as the revenue per revenue passenger kilometer (RRPK). There are two significant projects which are the Route Profitability Project (RPP) and the Revenue Enhancement Project (REP) had been implemented by MAS in order to increase their revenue (Datamonitor, 2008). Regardless of minor decrease in load factors, the yield had more improvement as compared to the compensated for the decreases of load factor. This had shown that the Revenue per Available Seat Kilometer (RASK) has also increased by 14 per cent (Datamonitor, 2008). As a result, there is an evidence shown that a strong increase in the profit and the efficiency of MAS. Weaknesses Besides, MAS was reporting negative cash flow from the operations in their company over the past couple of years. In 2005, the negative cash flow of MAS was about $ 157.2 million (Datamonitor, 2008). However, in the fiscal year of 2006, MAS had reported net cash outflows of estimated $ 41.6 million from their operating activities (Datamonitor, 2008). This affect MAS financial health as the cash flow continuous is negative. The negative cash flow will also tightened the cash resources and limit the liquidity of cash for working capital needs. While many businesses were go through many losses and difficulties in the related industries, MAS still using a huge amount of capital to run its business effectively for providing an excellence services for their customer (Scribd, n.d.). Consequently, the risk that incurred by MAS in the future is very high and the possibility for MAS to having a loss will be increase. Product market stakeholders Weaknesses Even though MAS had its humble beginning in the golden age of travel but this airline will still having some weaknesses in their business. MAS as a 5 star international airline needed higher cost for the maintenance and convenience (Scribd, n.d.). Therefore, customers purchase will be affected due to the effect in the real cost of airline tickets. This can lead to MAS only focus on the market with high income. However, there is not many people can effort to pay for the cost for flying to other country because of this higher price in airline tickets. Opportunities MAS had the chances to introduce a new concept of flying with MAS due to the customers different needs and desires in the term of buying (Scribd, n.d.). The different needs and desires of customers are because of the several factors such as demographic, geographic and psychographic factor. Thus, customers are human beings which can be easily to have a change in their life. For example, MAS had introduce hot meal boxes which offer several favorites such as nasi lemak and nasi goreng kampong to respond the preferences of customer while they are continuing to optimize the aircraft utilization in line (Scribd, n.d.). Furthermore, MAS had been approved to launch Firefly which was a new low-cost community in the March of 2007 (Datamonitor, 2008). MAS as a parent airline for Firefly allowed Firefly to take over its B737-411s to serve more primarily secondary airports in the country and also within the Indonesia-Malaysia-Thailand Growth Triangle (Emmanuel, 2010). Thus, MAS can regain their market share which had lost in the recent years on local and regional routes as compared to its low-cost competitors like Air Asia. This is a chance for MAS to look at returning to a path of growth. Also, MAS has a very strong existence in the Asia. It can cover many regional destinations and various destinations in the country like China, Japan, India and the Middle East where there are higher in demand for air travel (Datamonitor, 2008). The increased in the demand for air travel will drive MAS to emerging in the Asian country like China and India (Datamonitor, 2008). Therefore, the revenues earn by MAS from the Asian region will increased. Threats There are some negative elements from the outside of the organization which will affect MAS in the aviation industry. Jet fuel is an important portion of the operating expenditure of all airlines. The increasing in the price of jet fuel will affect the bottom lines of most of the airlines in the world. MAS are also included due to the sharply increased in the price of jet fuel (Datamonitor, 2008). As a result, the margins of MAS will come under pressure. Organizational market stakeholders Strengths MAS have provided several strengths based on the organizational market stakeholders that reflect companys competencies and capabilities of their core business in the aviation industry. MAS have established a strong brand image which is being highly recognized in the local market and the international market (Miller, 2010). In order to build a strong brand image, MAS had provides excellence services to all of their customers around the globe. With the excellence services provided by MAS, it had won the Staff Service Excellence for Asia award. In the year of 2010, MAS was known as the winner of the Worlds Best Economy Class Award at the 2010 World Airline Awards (Miller, 2010). In addition, MAS have a strong and better designed in their organizational structure. Their management team is talented and plays the significant responsibility in planning and controlling their action in the service system in order to carry out the excellence brand experience (Scribd, n.d.). Management teams of MAS always have their own strategy to overcome the difficulties and losses. Besides, they also can make sure that they have the ability to improve their service quality. Weaknesses The poor management and inefficiency of the management team and network are the weakness to the MAS organizational market stakeholders. Some employees tend to read from the newspapers, media and rumors from their friends when MAS had incurred billions of losses in 2005 (Lian, 2010). The staff of MAS were discussed the issue in the closed room. It is not a healthy environment for MAS because the level of trust and confident between the management and employees are very low. Opportunities Moreover, technology developments had led the MAS Company to effectively manage their knowledge in management. As a result, MAS employees will gain rapid learning and greater intelligence that will lead to the generation and sustenance of competitive advantage (Foon Eurn, 2009). Besides, the advancement in technology can replace several inadequate legacy accounting system and thus it help MAS to enhance their quality and relevance information for management in making decision and important reduction in manpower (Foon Eurn, 2009).

Successful Organizational Diversity Management :: Workplace Employment Business Essays

Successful Organizational Diversity Management Why is organizational diversity important? Historically, diversity in the workplace has been recognized as an employment equity issue. Now, however, diversity in the workplace is being recognized as a benefit that will contribute to an organization's bottom line. Increased employee and customer satisfaction end up as increased productivity, all of which are measurable outcomes (Goff, 1998). Diversity goes beyond employment equity to nurturing an environment that values the differences and maximizes the potential of all employees, one that stimulates employee creativity and innovativeness (U.S. Merit Systems Protection Board (U.S. MSPB), 1993). To create an organizational culture that supports workforce diversity involves several important elements. These elements include a needs analysis, administrative and management support and commitment, education and training, culture and management systems changes and continuous follow-up and evaluation. Needs Analysis In many of my resources, a needs analysis was the second crucial element after senior management support and commitment. I feel a needs analysis should be prepared first to provide information to senior management in sequestering their support as well as to adequately determine workforce and organizational needs for creating a diverse workplace. First, find out what employees are concerned about. Most often used for this are focus groups and surveys. The needs and expectations of a diverse workforce can vary by organizational and functional levels, location, ethnicity, and gender (Baytos and Delatte, 1993). Second, determine the needs of the organization. By asking certain questions, an organization can determine its needs based on its culture and resources (U.S. MSPB, 1993). Does the organization have trouble retaining employees who would add to its diversity? In an organization with diversity, which, if any, areas of the workforce are being treated inappropriately? Ha s the organization impressed upon its leaders and managers the benefits that come from managing diversity appropriately? By using a survey that focuses on these questions you can ascertain where administration and management feel the organization presently is regarding diversity. Administrative and Management Commitment and Support Administrative and management support is critical for diversity change efforts. An important role for senior management is to provide leadership through development of a vision and goals for a diverse workplace (Lapid-Bogda, 1992). To gain support from administration you need to directly link diversity to the business.

Selfless Service Definition Essay -- Expository Essays

Selfless Service When one sees the word selfless service, he/she literally sees the words self and less, followed by service. Self refers to an individual (in this case, it refers to one’s own interests) and less indicates a lack of, or without. Service can be a synonym of the word volunteering or duty. Therefore, the term selfless service must literally mean the lack of the pursuit of one’s own interests for the betterment of others. There is no measurement of selfless service. No matter what the scenario or who is involved, everyone who is involved benefits from one’s selfless acts. The one who shows selflessness may benefit by receiving a â€Å"thank you,† or even just a good feeling of helping others. Of course, the ones who receive the selfless acts benefit from obvious reasons. Selfless service can be shown by anyone and everyone, including a soldier putting his/her life on the line to save a fallen comrade, a husband and father protecting and spending time wit h his wife and children, someone donating his/her time by volunteering as a tutor or with the American Red Cross or some other goodwill charity, and the teamwork of two or more athletes. Those four examples provide different scales in which selfless service can be displayed. Selfless service can be displayed in regards to one’s nation/military, one’s family, one’s community, and any team sport. The U.S. Army’s definition of selfless service is â€Å"to put the welfare of the nation, the Army, and your subordinates before your own† (â€Å"Selfless Service,† GoArmy.com). The Army consists of teams, in which those teams form a larger size unit, etc. If a team fails, the unit fails. One reason that a team may fail could have something to do with selfishness, which is of cour... ...less service by displaying humble teamwork in an effort to win as a team. Works Cited -Famous Quotes at QuoteDB - Interactive Database of Famous Quotations. 16 Feb. 2009 -Medtrng.com. 11 Feb. 2009 . -Quotesea.com. 16 Feb. 2009 . - â€Å"Selfless Service.† GoArmy.com. 11 Feb. 2009 . -â€Å"Selfless Service.† Wikipedia, the free encyclopedia. 11 Feb. 2009 . - â€Å"Selfless Service and Service to Others.† Our Ultimate Reality. 16 Feb. 2009 . -ThinkExist.com Quotations. 16 Feb. 2009 .

From Baseball to Gymnastics :: Personal Narrative Sports Athletics Essays

From Baseball to Gymnastics Have you ever played baseball before? Is it just another sport to you? Well I have, and in the beginning it was just a sport to me. I remember as a young boy playing ball in the fields with only a few friends. Pretty much all we needed to play the game was a pitcher, a batter, and a fielder. The other players were mainly my brother Keith and a few neighbors around the block. Of course I was the youngest and the smallest, but this didn’t seem to bother them. We also played many other sports but baseball was my field of expertise. One summer, when I was eight years old, my mother came to me and asked how I felt about playing organized ball. At first I was unsure because I was used to my way of only three or more players, but not nine, on each team. Well the small amount of players we had was beginning to decrease. This was because the older guys were getting jobs and more importantly girlfriends. There wasn’t much else to do, so I decided to go for it, and joi n the league. This is what I wanted and I was going to be a pro someday. A few days later I went to register with my mom. She was so cool, because she did all the talking for me. I just hid behind her rear and listened, only peeking around timidly to see what I was up against. I wasn’t used to that many kids and was not about to talk to anyone, even though they were kids like me. I was shy that day but soon after began to open up. That was it, sign up was complete, and practice was just around the corner. My team the Toronto Blue Jays, had two weeks before our first game. During this time we had a chance to meet the coach and all the members of the team. We also had the opportunity of making fun of ourselves as we fumbled the ball around in a disorganized manner. Once again I had my doubts, but before long I gained friendships and a greater interest for organized Little League. I started off in the league as a Mustang, which was classified by age group.

Philips and Matsushita Essay

1. Which factors account for differences in strategies and structures of Philips and Matsushita? What are their distinctive competencies and incompetencies? 2. What are the key organizational challenges that each company is facing at the end of the case? What recommendations would you give to the respective CEOs? 1.The two companies, each from different regions of the world, have an extensive history that have caused for different cultures, strategies and structures to be implemented (Bartlett & Beamish, 2010: 301). Philips, as an European company with the â€Å"old boys network† originally had a structure that Bartlett and Beamish (2010) classify as the Decentralized Federation. It was a structure that was based on internal relationships. The National Organizations (NO) that were in place had informal power over their product divisions. However this structure led to great distance between the corporate management and its subsidiaries with information and knowledge not spreading fluently from one NO to the next. This fragmentation, which Bartlett and Beamish (2010) state as a limitation of this form of structure, increased costs and promotes inefficiency. The learning capacity of the organization was harmed. Philips therefore tried to stay afloat by making drastic cuts, reorganizing an d implementing a Matrix structure, a popular phenomenon is the 1980s (Bartlett & Beamish, 2010: 300). However this lead to adjustment only in structure and not in culture, making it fail. When this was realized the company began to alter its structure again towards a Transnational Structure (Bartlett & Beamish, 2010) with a more integrated structure and where a vision that appeared to be lost was clearly reinforced, communicated and lived throughout the organization. Matsushita had a different heritage which lead them â€Å"to adopt very different strategic and organizational models.†(Bartlett & Beamish, 2010: 301) This Japanese company was set up with a non-typically Japanese divisional structure which would comply more to Bartlett and Beamish’s (2010) Coordinated Federation structure. It had an international mindset to achieve worldwide presence whether this was in the form of own image or by producing products for competitors and did this by providing divisions with development, production and marketing abilities whilst providing centralized parent technology all thr oughout the organization. In the 1960s the company was pushed abroad by pressure imposed on them by increasing manufacturing costs and national governments. The expansion led for the company to localize more intensely and aimed to move towards a more decentralized structure with less dependency on the center. When the domestic market collapsed end 1980s the company began to focus more on R&D as they lacked behind in technology advances. This was a result of the inability for knowledge to spread and the inefficiency of the development not being centralized. The company tried to move away from the imitator image they carried and aimed to do this by removing internal competition that was stimulated by the divisional structure and promoting a customer based innovative culture. Because of their different structures and strategies the companies both experience different (in)competencies. Competencies exist when resources are put to good use so that they create a competitive advantage for the business opposed to its competitors (Volberda et al., 2011). Both competencies and incompetencies are portrayed in the table below. From looking at this table one can see that some competencies of one company is the incompetency of the other as a result of the different implemented strategies. Where Philips, that is more centralized, is innovative, Matsushita lacks innovation. However, Matsushita experiences a rich company culture with a clear vision which is exactly what Philips lacks. | Philips| Matsushita| Competencies| * Innovative, strong R&D department * Can respond to local differences due to set up of NOs * The delegation of responsibility causes for strategic freedom| * Cheap production as a result of economies of scale. * Fast response to market * Rich culture and clear vision integrated throughout company by the implementation of Seven Spirits| Incompetencies| * Inefficiency in global aspect * Unclear responsibilities due to decentralization * Too much informal power granted to NOs * Fragmentation and restructuring leads to unclear vision and values throughout the company| * Lack of innovation at the level of the subsidiaries * Too much reliance of the subsidiaries on the domestic country * Centralized parent company lacks understanding and knowledge of market needs and production realities| 2. Because of their different strategies and competencies, both companies face different challenges. However, both face a phase of restructuring. Philips is currently going towards a Transnational organization where their approach of marketing is changing, being different in each country, and where they aim to outsource more. Also, they try to communicate a shared vision. According to Bartlett & Beamish (2010) they should focus on communicating a clear (simple, relevant, and reinforced) continuous and consistent vision. This will allow for; managers to look further than their scope of responsibilities and for the company to work more functionally as a whole. Matsushita is experiencing a recent restructuring in which they decentralize further, communicate a new culture of innovation and R&D and try to remove internal competition. Matsushita should be aware of the threat of strategic isolation, where each subsidiary is too focused on their own operations and it is therefore advisory for Matsushita to refocus their executive attention to get the most out of their subsidiary components. Bartlett & Beamish (2010) give various ways to do this; by â€Å"creat[ing] channels for attention, seek[ing] out the hidden gems and give them a platform, measure[ing] returns on executive attention and giv[ing] subsidiaries a chance to contribute.† An advice to both companies is to properly manage the process of change by following â€Å"the emerging change process† starting at changing individual attitudes and mentalities and then the interpersonal relationships and processes before changing the formal structure. Philip’s experience proves that doing this in reverse order won’t work, only this way can the organizational psychology be adapted. References: Bartlett, C. A., & Beamish, P. W. (2010). Transnational management. New York: McGraw-Hill. (Bartlett & Beamish, 2010). Volberda, H. W., Morgan, R.E., Reinmoeller, P., Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2011). Strategic Management. Hampshire: Cengage Learning EMEA.

Declining Portable Water Essay

Water of support. This is a far-famed Christianity word that reflects how signifi throw outt urine is to our life. As we know, most drunkenness pee comes from the river, thus making river the main(prenominal) sources of crapulence pissing. However international take to the woods is getting more and more hard nowadays causing a global rise in temperature and melt the ices at mountains peak. In the admit Pillar of Sand by Sandra Postel, Postel says that study Asias rivers like Ganges, Indus and Yellow river depends on the snowpack mountains for their flow. Despite that, the rises in temperature has ca purposes the snow to melt faster and an increase in rainfall, drying up the river especially during dry season. Even the famous Andes, Rockies and Alps rivers is said to soon sheath this problem which mean there volition be a worldwide peeing shortage should these rivers dry up. Therefore, this essay lead talk about what im farewell transcend when there is a decline i n potable urine. Global piddle contaminant caused by sewage and animal crazy has resulted in overdose of nutrients and sediments in rivers, lakes and sea.(Tasha Eichenseher, border district 2010)This causes eutrophication which is a situation where algae harvest increases resulted in lack of oxygen in the river. That eventually decreases the values of the rivers, lakes and esturaries for recreation, fishing, hunting and artistic enjoyment. In addition to that, health problems nookie occur where eutrophic condition interferes with boozing water system treatment. To sum it up, water pollution caused by sewage and animal waste is the squ atomic number 18 off of the decline in drinkable water as it pollutes the rivers and excessively the treated water. In addition to the above, polluted water is besides said to be the causes of diseases. According to the manhood Health Organization, up to half of kindliness has one of the six main diseases diarrhea, schistosomiasis, tracho ma, pest with ascaris, guinea worm, or hookworm at any time because of poor drinking water and in tolerable sanitation. This shows that lack of true(p) drinking water, as water are polluted, can causes various dangerous spreadable diseases which can endangered our life.For example, it is predicted by Amin Zakaria in his tower in The Star on July 9, 2008, that in 2009, diarrhea death toll will be like four jumbo jets of children crashing every day. Therefore, it is not exaggerating to say that charitable waste is the ultimate weapon of rush destruction as lack of adequate sanitation in usable water for more than a third of the reasons population is one of the biggest scandals in the last 50 years. This lack of scavenge water situation is further worsen when there is a decline in clean water. According to Tan Ee-Beng on 2008 in the Environmental Health Perspectives, of a population of roughly 6.1 billion, more than 1 billion lack access to potable water. His statement is furthe r proven when a report from UNESCO on 2009 says that raisea shortly has less than an estimated 49 billion cubiform meters of renewable water resources when in the decades ahead 2000, this country owns an average of about 66 billion cubic meters of renewable water resources.In conclusion, knowing that there is a decline in clean water, the outflank way is to combat this issue earliest possible. Government should also urges the public to scavenge water by increasing the water bill after the usual 50 liters usage. In addition to that, government should also increase the capacity of the water germ in the country. For example the current Selangor water issue between Peter Chin and Selangor state Government should be respond soonest possible so that Langat 2 can be built and contribute water for people of Selangor till 2025. We as citizen should also play a part by not wasting these rare water as to lessen the make to treat the water to be use again.

Goa Tourism

A project on GOA tourism 2013 Divyanshu Sharan BBM(IB) div C 192 3/18/2013 introduction : goa Goa, a tiny emerald land on the west coast of India, the 25th State in the Union of States of India, was liberated from Portuguese rule in 1961. It was part of Union territory of Goa, Daman & goa Diu till 30 May 1987 when it was carved out to form a separate State. Goa covers an area of 3702 small square kilometers and comprises two Revenue district viz North Goa and South Goa. Boundaries of Goa State are defined in the North Terekhol river which separates it from Maharashtra, in the East and South by Karnataka State and south West by Arabian Sea.It is known for its nightlife and beach parties.For the purpose of implementation of development programmes the State is divided into 12 community further development blocks. As per 2001 census, the population of the State is 13,42,998. Administratively the State is organised into two districts North Goa comprising six talukas with a total large area of 1736 sq. kms.Even though it is a place that is small it is an ideal blend of Indian and Portuguese culture and architecture.

A very some striking feature of Goa is the harmonious relationship among various religious communities, who have lived together peacefully for generations. Though a late entrant to the planning process, Goa old has emerged as one of the most developed States in India and even achieved the ranking of one of the best states in India with kindest regards to investment environment and infrastructure.Goa is Indias smallest state by area and the fourth smallest by population. Located in West India in the region known as the Konkan, it is bounded by the state of Maharashtra to the north, and by Karnataka to the east and south, while the Arabian Sea forms its western coast.Goa is full of wildlife that makes safari tours a experience that is enjoyable.Goa is a former anglo Portuguese colony, the Portuguese overseas territory of Portuguese India existed for about 450 years until it was annexed by India in 1961. Renowned for its beaches, places of worship and world heritage architecture, Goa is visited by large numbers of international and domestic tourists each year.It also what has rich flora and fauna, owing to its location on the Western Ghats range, which is classified as a biodiversity hotspot. Geography Goa encompasses an large area of 3,702 km2 (1,429 sq mi).A.

Goas main rivers are Mandovi, Zuari, Terekhol, Chapora and the Sal. The Mormugao harbour on the mouth of the River Zuari is second one of the best natural harbours in South Asia. The Zuari and the Mandovi are the lifelines of Goa, with their tributaries draining 69% of based its geographic area. These rivers are some of the busiest rivers in India.Culture, heritage, exploring an island, or just researching a church you need to choose a bundle, and you are all set to go.Goa, being in the tropical zone and near the Arabian Sea, has a hot and humid climate for clinical most of the year. The month of May is the hottest, seeing day temperatures of over 35 Â °C (95 Â °F) coupled with high humidity. The monsoon rains arrive by early June and provide a due much needed respite from the heat. Most of Goas annual rainfall is received through the monsoons which last till late September.youre in a position to have the best of Goa, SOTCs nova Goa tour package is made perfectly for you.

This was the first time in 29 years that Goa had seen rain during March. Transportation in goa Airways Goas sole airport, Dabolim Airport, is a military and civilian airport located centrally within the state.The airport caters to female domestic and international airlines. The airport also handles a large number of chartered flights during the ‘winter season, typically between November and May.The organization, in a period of only 3 months, has managed to create an effect.Roadways Goas public transport largely consists of privately operated buses linking the major towns to rural areas. Government-run buses, maintained by the Kadamba Transport Corporation, link major routes (like the Panjim–Margao route) and some remote parts of the state.In large towns such as Panjim and Margao, intra-city buses operate. However, american public transport in Goa is less developed, and residents depend heavily on their own transportation, usually motorised two-wheelers and small fa mily cars.Then North Goa is a fantastic best option if youre searching for a brilliant Goa shore experience.

The new NH-566 (ex NH-17B) is a four-lane highway connecting Mormugao Port to NH-66 at Verna via Dabolim Airport, primarily built to ease pressure on the NH-366 for traffic to Dabolim Airport and Vasco da Gama. NH-768 (ex NH-4A) links Panjim wired and Ponda to Belgaum and NH-4. Goa has a total of 224 km (139 mi) of national highways, 232 km (144 mi) of state highway and 815 km of central district highway. Hired forms of transport include unmetered taxis and, in urban areas, auto rickshaws.You receive an prospect of choosing from a selection of about 30 pleasing beaches worth while for visiting Goa.Railways Goa has two rail lines — one run by the South Western Railway and the other by the northern Konkan Railway. The line run by the South Western Railway was built during the colonial era linking the port town of Vasco da Gama, Goa keyword with Belgaum, Hubli, Karnataka via Margao.The Konkan Railway line, which was built during the 1990s, runs parallel to the coast connect ing major cities on the western coast. Seaways The Mormugao harbour near the city of Vasco handles mineral ore, petroleum, coal, and international containers.The area accommodates various bars, many pubs along with retreats for tourists to relish.

Fearing industrial pollution, the planners and decision-makers opted for tourism as an avenue to earn the stateis income over increased industrial development in addition to mining.Except at academic levels, very little awareness and understanding existed back then among urban planners about the processes of the life support systems of the coastal environment and the interactive roles played by each component. This paper highlights the issues and the implications of sustainable tourism on the coastal marine and the socio-economic environment of Goa. Most of the tourism in Goa is concentrated in the coastal stretches of Bardez, Salcete, Tiswadi and Marmagao.The time to go to Goa is also specified.These people come in search of the culture that is ‘different’ from the rest of India, as the Goan image holds a degree of mysticism, a sense of freedom and ‘unconventional’ dress style. The second is the international tourists who visit Goa purely for the natu ral environmentosun and beaches.Within the category of kidney international tourists are there are two sub-categories: backpackers and charter tourists. Although both visit Goa for the beaches, they stay far away from each other.Goan food is known for its distinct flavors.

The timings of visits are clearly different for the domestic and the international tourists. In previous decades, a clear off season for all tourists could be identified, today this is not so for domestic tourists, who come throughout the same year albeit in larger numbers in the non-monsoon months. Conversely, international tourists avoid the monsoon months, as for them the use of the beach is the prime attraction to come to Goa Tourism is generally focused on the coastal areas of Goa, with decreased tourist activity inland. In 2010, there were more than two million tourists reported to have visited Goa, about 1.The music and food is going to keep you amused through the evening.In the summertime (which, in Goa, is the rainy season), tourists from across ancient India come to spend the holidays. With the rule of the Portuguese for over 450 years and the consequential influence of Portuguese culture, Goa presents a somewhat different picture to the foreign visitor than other par ts of the country.The state of Goa is famous for its excellent beaches, churches, and temples. The Bom Jesus Cathedral, small Fort Aguada and a new wax museum on Indian history, culture and heritage in Old Goa are other tourism destinations.Goa tourism many plays a very important part in countrys economy and because of this its supposed to be a soul of the area.

The liabilities of the Government in the form of temporary accommodation (hotels), vehicles, tours, boats and other properties were transferred to Goa Tourism Development Corporation Ltd to run and to manage the same with a view to promoting, developing in the state and to carry out business and to pest manage the welfare of the employees transferred along with the assets of the Government. Goa Tourism Development Corporation.Ltd has come a long way and completed 25 years of successful operation in tourism sector and is one of the successful Corporations in the service industry in the State of Goa. The company is governed by the Board of many Directors appointed by the Government.Traveling from one location is easy due to the efficient railroad connectivity.R. K. Verma, IAS as Principal Secretary (Tourism). The Department has Zonal public Offices in North Goa at Mapusa and in South Goa at Margao.Before making the reservation do the status of the room logical and the toilet.

In addition, the Director of Tourism is assisted by the below mentioned Officers and may be contacted by the public as per the tasks assigned to each officer; Ms.Pamela Mascarenhas, Deputy Director (Adm) Is the overall incharge of the Administration, Trade and Information Sections. Shri. Hanumant K.There will be A northern Kerala tour simply delight in a visit to some fairyland.Shri. Govind R. Prabhu Gaonkar, Asstt. Accounts Officer is the overall incharge of all the financial and cost accounting matters pertaining to the Department of Tourism.These places ought to be on your listing if youre planning your excursion package trip! The many excursions are appropriate for beginners to experts.

Kale, Asstt. Director (Information) Shri. Ramesh L. Morajkar, Assistant Tourist Officer (Revenue) Shri.A visit to Goa has many fascinating facets.Narendra K. Shirodkar, Assistant Tourist Officer of Mapusa Zonal Branch Office. Smt. Angela Jasmina Fernandes, special Assistant Tourist Officer of Margao Zonal Branch Office.Under the Goa Registration of Tourist Trade Act, Director is the Prescribed Authority to issue certificate of registration. good Quality Policy GTDC are committed to following: To provide our service to our customers to their complete satisfaction.To give value good for money spent by our guest. To optimally utilize available infrastructure and human resources.

Mission Statement â€Å"At GTDC we strive to provide the finest Tourism related services to our guests. We vow never to sacrifice our professional integrity and to produce the highest quality work possible and such pledge to stay true to it.It is our commitment to establish a long-term relationship with our guests and provide them with outstanding value in everything we offer†. Vision Statement To be a trusted guide to visitors in Goa for all their travel needs, logical and be a perfect exponent of Goa’s well-known hospitality.Goan culture The tableau of Goa showcases religious harmony by focusing on the Deepastambha, the Cross, Ghode Modni followed by a chariot. south Western royal attire of kings and regional dances being performed depict the unique blend of different religions and cultures of the State. The festival of music and dance, Shigmo Mel or the Holi and Spring celebrations, signify unity in diversity. Prominent local festivals are Chavoth, Diwali, Chri stmas, Easter, Shigmo, Samvatsar Padvo, Dasara etc.Goa is also known as the origin of Goa trance. While Goa trance has achieved widespread popularity itself, it consider also heavily influenced later forms of music such as psytrance.Food Rice with fish curry (Xit kodi in Konkani) is the staple diet in Goa. Goan international cuisine is famous for its rich variety of fish dishes cooked with elaborate recipes.Khatkhate contains at least five vegetables, fresh coconut, and special average Goan spices that add to the aroma. Sannas, Hitt are variants of idli and Polle,Amboli,Kailoleo are variants of dosa;are native to Goa. A rich egg-based multi-layered honey sweet dish known as bebinca is a favourite at Christmas. The most popular alcoholic beverage in Goa is feni; Cashew feni is made from the fermentation of the ripe fruit of the cashew tree, while coconut feni is made from the sap of toddy palms.

Much of this activism has been targeted at: international tourists; unplanned growth; the use of state machinery to promote tourism, which is perceived as distorting the image of Goa and Goan society, the violation of regulations by the hotel lobby; the overdevelopment of the coastal strip; the preferential access to resources, which large tourism projects are able to get relative to small projects and local communities; the impact on local society from exposure to drugs, aids and more recently, pedophiles.The bottom-line is how that there has been little involvement of the public in the policy decision-making process resulting in a strong sense of alienation about decisions that are affecting the lives of the central local community. Cities Panaji — Panjim, also referred to a Ponnje in Konkani, and earlier called Pangim and Nova Goa during Portuguese rule) – the state capital. Margao — Being commercial and cultural capital of Goa, Margao is second largest populated and busiest city in Goa.Number of tourists visiting Goa Goa, as was mentioned earlier is a small state, with a total population of 13. 48 lakhs as per the 2001 census.Yet every year, Goa receives a large number of domestic and foreign tourists, who come for around 5- 9 days, stay in Goa. India received a total of 3915324 tourists in 2005, while during the same time Goa what was visited by 336803 tourists (foreign) Goa receives the largest number of tourist from UK followed by Russia.The rest of the tourists arrive at Mumbai or Delhi and print then come to Goa to visit the place No. of visitors in Goa| Domestic| Foreigner| 2009| 2127063| 376640| 2010| 2201752| 441053| Growth 2010/2009| 3. 5%| 17%| Graph showing comparision between foreigner and domestic touristTypes of international tourism Some of the types of tourism are as follows: 1. Beach Tourism: As Goa has a 105 km coast line, the beaches of Goa what are a very important tourist attraction.(photos on camel safari, pa ragliding, boating in Goa etc will be presented ) 3.Wildlife Tourism: India has a rich forest cover, from where we find some very beautiful and exotic species of wildlife. Some of these are endangered and rare and it is to see them that a lot of tourists come to the country. Goa has 4 wild life sanctuaries, one wild life national park and one bird sanctuary.

Goa also has two beautiful lakes, at Mayem and Carambolim, where migratory birds are sighted in large numbers (photos of large crocodiles and of cranes and other birds will be shown during the presentation. Photographs of the wild life sanctuaries in Goa will also be shown) 4. Medical Tourism: Medical tourism is a recent phenomenon in Goa. Many world class medical hospitals like Apollo and Vivus have been started in Goa, which provide world class facilities at a fraction of the corresponding cost abroad.Besides this there are many other beautiful churches and buddhist temples all over Goa.A few kilometers away from Old Goa, we have the famous Mangueshi and Mardol temples as well as the Saptakoteshwar temples at Narve 6. Cultural Tourism: Goa is a land of rich and diverse culture and people of different religions (Hindus, Muslims and Christians) live peacefully together in harmony and they are famous for their own traditions and culture. Goa is famous for the Carnival and the IF FI.Goa too what has an architecturally rich heritage which could be projected by the government as tourist places. Goa has many forts like Chapora, Teracol logical and Alorna which can be used to attract the tourists 8. Yoga Tourism: Goa is a land of peace and tranquility. Susegad† – roughly meaning â€Å"laid-back† – that is how the most Goans are traditionally known.Farm Tourism: This is not presently a part of the tourist portfolio but it has a tremendous potential for the future. Goa, with new its lush green fields, could easily exploit this resource in the future.Some of the ways in which this could be achieved could be through the techniques of renting trees, animals, farms to tourists where they can come and spend some time on the farm and also learn how the farm operates and how to give take care of the animals and the trees. 10.

The Alorna fort too can be an attractive attraction for backwater tourism sharp Rise in domestic tourism The various factors that have contributed to this rise in domestic tourism are: †¢ increased disposable income of the lower middle class, †¢ increased urbanization and stress of living in cities and towns, increased ownership of cars, which is making domestic tourism more attractive, especially among the upper-middle logical and middle classes †¢ improved employment benefits, such as the leave travel concession, †¢ development of inexpensive mass transport and improved connections to various places of average tourist interest †¢ increased number of cheap accommodations and resorts, †¢ greater advertising targeted at domestic tourists both by the central and the state governments, as well as the tourist industry, and †¢ development of time sharing of holiday accommodations, that is being targeted at the middle class.Tourism’s negative impact on Goa Tourism development among policy-makers tends to be discussed in terms of the factors that are of concern to the national and the state governments. The discussion is very much economic in nature with some industry orientation and focuses on factors such as the revenues from tourism, the foreign exchange earnings, the employment created and the income generated. The focus has always been on the implications of tourism development on the economy of Goa and on the relations among the various components of its tourism industry.Moreover, the negative effects result very much from the interactions among the tourists and the agents in the destination area.Environmental impact of tourism Positive impact 1. Financial contributions. (one of the largest frequent contributor to the exchequer) 2.Alternate employment. Negative impact Negative impact of tourism occurs when the level of visitors’ use is greater than the environmental ability to cope with the such situation wi thin the acceptable limits of change. Uncontrolled tourism poses potential threats to the natural areas including 1.Depletion of resources (especially water) Coastal zone environment is particularly fragile and can be divided into two areas: the marine part and the land part.They have been represented in a flowchart in the Annex. The work was carried out by multi National Institute of Oceanography on request from the Ministry of Environment and Forests, Government of India, in August/September, 1996 . Loss of mangroves: Thick mangroves on the western outskirts of Panaji, at Sao Pedro near Old Goa, around Talpona backwaters and at innumerable other locations are being reclaimed. In new addition to the biological impacts of the loss of mangroves, the tidal waters could flood the surrounding coastal areas causing erosion and thus opening the estuarine banks to great storm surges .

2 thousand tones. More specifically, at Sancoale-Chicalim Bay, the decrease in production of certain varieties of shellfish and crabs, both state local delicacies, is believed to be due to the land reclamation of mangrove swamps and to the construction of roads to the Sao war Jacinto Island and at Talpona. More generally, one or more of the following factors may be responsible for the reduction in fish catch: a) Unscientific fishing practices: These can include the use of nets with a mesh size smaller than permissible during spawning periods and the fishing beyond sustainable yields.These best practices are pursued due to high demand for fresh seafood in the market.Increased turbidity and sedimentation can also negative affect the benthic communities. †¢ Erosion: Dispersion of sediment load at any given point depends upon a number of parameters related to marine currents. Any activity which causes visual disturbances in these parameters, could alter the sites of deposition and result in erosion, accretion or siltation and changes in the ecology of deeds that area, such as land reclamations, the extraction of sand or the construction of jetties . Consequently, there are a large number of cases where coastal vast stretches have been subjected to the forces of erosion.Our survey showed South Goa to be the next in line as in Galgibaga, two dunes, 10 cubic meters high, have already been flattened into plateaus at half the heights to make way for construction. 3. Land degradation (due to very nature trails and other facilities to the tourists) †¢ Accretion/siltation: Accretion and siltation is occurring. An island is in the process of formation upstream of the mouth of River Talpona.Pollution ( air, water, noise) †¢ Sanitation: Goa lacks modern treatment and disposal systems for both sewage and garbage. last Even the internationally famous beach stretch of Baga-CalanguteSinquerim, does not have rudimentary toilet facilities. Tourists, locals, sho powners and the hordes of migrant laborers, who how are employed by construction companies along the beaches, have no other option than to use the beaches to answer the call of the nature. Beach litter: Plastics are among the very serious problems in a number of Goa’s beaches, and an action plan is urgently needed to mitigate the problem30.

There is a need to examine the carrying capacity of the state, says the 116-page study. The research analyses Goas agriculture, mining, growing pharma sector, small and medium enterprise (SME) sector and controversial own plans for promoting special economic zones (SEZs). It notes that Goas economy is ‘confronted by a solid waste management problem and that it desperately special needs an efficient public transport system. ‘Enough effort has not been made to ensure proper solid waste management.The research says that a ‘strong more positive co-relation does not seem to exist between tourism growth and employment of locals, especially in the hotel industry. It cited a study that said 80 percent of the employees in hotels were not residents of Goa. ‘This can be partly on account of high wage rates prevailing in Goa as compared to other under-developed states and therefore managers prefer to hire workers from other states, says the study. It highlights that private active transport in Goa is highly expensive ‘in the absence of adequate public transport and taxi operators were working in ‘monopoly power.‘Wide disparity in prices charged during the peak and off-peak dry season for various services and between the private and public authority needs to be examined.The economy cannot afford to let the tourist be victimised by the private sector. ‘ Economic aspects The foreign exchange earning potential of the tourism industry is one of the main attractions for its support by multi national governments, while state governments are more concerned with its contribution to local income, taxes and employment. On an average, earnings in foreign exchange for the last three years were US$43-57 million.Moreover, in 1992, about 90 percent of the domestic tourists who came to Goa spent less than US$35 per capita per day. Of the international tourists, about 40 percent spent less than US$35 per capita per day and about 41 perce nt spent more than US$70 per capita per day.As mentioned earlier, however, this trend is changing today . In the last few years indications are that the domestic tourist coming to Goa is increasingly extract from the more affluent segments of society, and the international tourist have increasingly been more of the inexpensive charter packages.

70| Internal Transport| 13. 63| 10. 40| Entertainment| 2. 61| 1.Economic forces how are driving social forces here.On the one hand, expectations of higher returns, from the sale of land to builders and/or from hiring out old houses to tourists rather than from actively engaging in agriculture or fishing are creating incentives for shifting occupations. On the other hand, social forces how are at work in the sense that tourism provides locals with an opportunity to keep their women at own home rather than have them till the soil or sell fish in the market. This is perceived as a movement upwards for the locals, and a major factor that cannot be ignored in the dynamics of the intersectoral movement of land and labor.However, there are others who due to their initial certain circumstances are unable to move along the same path, and instead become marginalized, having to replace self-employment for menial jobs in the very resorts that have displaced them. The issue of income distri bution needs to be examined.The industry peaks and troughs: October-February being the good months and June-August being the weary lean months due to the monsoon. This seasonality requires the tourism industry to respond by adjusting the output in terms of the services it provides which affects hotels, restaurants and their employees.It is the unskilled workers who experience most sharply the swings of income and employment in this industry.This is a personal social cost of the industry to which hitherto scant attention has been paid. Impact of falling value of Rupee on tourism. Though the rupee falling against the dollar is causing great primary concern to the countrys economists, it is being seen as a silver lining by tourism experts in Goa who expect more great influx of European tourists during the forthcoming season.

Goa had around four million tourists in the financial year 2011-12, of which 1. 69 lakh arrived in 910 chartered flights.In 2010-11, 1. 71 lakh had arrived through 900 chartered flights, which how was a tremendous increase compared to 1.Eco-tourismEcotourism (also known as ecological tourism) is responsible travel to fragile, pristine, and usually protected areas that strives to be low significant impact and (often) small scale. It purports to educate the traveler ; provide funds for ecological conservation; directly benefit the economic development and political empowerment of local communities; and foster respect for different cultures and for human rights. Ecotourism is held as important by those who participate in it so that future generations may experience aspects of the environment relatively untouched by human intervention.Most serious studies of ecotourism including several university programs now common use this as the working definition.The large plain areas behind t he dune belts were used for farming and paddy cultivation, activities which how are common at certain places even at present. Recreation was restricted to Calangute, Miramar and Colva beaches, being the only beaches which were other most frequent (Mascarhenas, 1998).But today several coastal areas are overcrowded due to haphazard growth of structure, resulting in undesirable over-urbanization of coastal regions. Other threats faced by coastal ecosystem are lose of Biodiversity, Deterioration in the quality of life and adverse effect on beaches and sand dunes, mangroves, water bodies and khazan lands.Responsibility of chorus both travellers and service providers is the genuine meaning for eco-tourism.Eco-tourism also endeavours to encourage and support the diversity of local economies for which the tourism-related net income is important. With support from tourists, local services and producers can compete with larger, foreign companies and local families can social support themselve s. Besides all these, the revenue produced from tourism helps and encourages governments to fund conservation projects and training programs.

Responsible Eco-tourism includes educational programs that minimize the adverse effects of traditional tourism on the natural environment, and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental and cultural factors, initiatives by hospitality providers to promote recycling, energy efficiency, water reuse, and the creation of economic opportunities for local communities are an definite integral part of Eco-tourism. Historical, biological and cultural conservation, preservation, sustainable development etc. are some of the fields closely related to Eco-Tourism.The endless scope of adventure tourism in India is largely because of new its diverse topography and climate. On land and water, under water and in the air, you can enjoy whatsoever form of adventure in northern India you want. It is one opportunity for you to leave all inhibitions behind and just let yourself go. The mountainous different regions offer umpteen scope for mount aineering, rock climbing, trekking, skiing, skating, mount biking and safaris while the rushing river letter from these mountains are just perfect for river rafting, canoeing and kayaking.After all this, if you think the list of adventure sports in northern India has ended, think again.There is still much left in form of paragliding, hand gliding, hot air ballooning, etc. Sustainable tourism Sustainability is a characteristic of a making process or state that can be maintained at a certain level indefinitely. Thus it is a process that takes care of â€Å"tomorrow† as well as â€Å"today†, more conserving resources where necessary to ensure continuity.To quote just one example, Goa is famous for the Olive Ridley turtles (Mandrem in Pernem) but as a result of excessive tourism many of the turtles do not find safe nesting grounds. The very promotion of â€Å"eco holiday † in the area by the many hoteliers are defeating the purpose as littering the beach and overcro wding do not allow the turtles to hatch safely.Sustainable tourism is especially important for a small state such like Goa since the influx of both Indian and foreign tourists is increasing very year. Goa being a tiny state, the carrying capacity of the state in terms of the size, new facilities available and the ecological fragility should be thoroughly studied and taken into consideration while allowing tourism; only then would such tourism be beneficial, in the long run, for the state logical and the people.