Market Analysis for Juice in Singapore This is Market Analysis for a potential entry of an Australian juice company called "Nudie" into the Singaporean Market.

2.2 Market Analysis2.2.1 Definition of MarketThe market Nudie will be competing in can be examined on three levels; the first outmost level can be defined as the feeding and consumer staples market, the second is the beverage market and finally, the third and most virtually related market segment ? the fruit beverage market. in spite of appearance the fruit beverage market, Nudie is positi nonpareild as a niche harvest-tide whereby the target market are willing to pay a premium for a better quality and pure impudently squeezed juice without the appendage of water, preservatives, additives or sugar (Nudie 2008). International jitney Mathew Barlow is quoted in reference to expansion of operation to capital of capital of Singapore that, ?Singapore is a great export location for us at the moment because they have similar trading regulations, a advanced(a) English speaking market, a cafe and deli talented nourishment culture and theres no major trade restrictions or brin g to trade packaging?. (Austrade 2008). 2.2.2 Market Size and OutlookSingapore?s universe of discourse size on-goingly sits at an musical theme 4.5 million raft (CIA 2008). Despite having a smaller consumer footing in simile to Australia, Singapore?s estimated Gross house servant Product per capita of 2007 was $48,900 where Australia has a low $37,500 (CIA 2008). Singapore also boasts a steady gross domestic product real ontogenesis rate of 7.

5% proving Singapore to be a lasting economy with signs of continuous prosperity which will admit for consumers to corrupt Nudie in the future (CIA 2008). Consumer trends in Si ngapore has seen an possible proceeding fo! r Nudie to enter the market by the growing health awareness spine up by public health bodies, in addition to being one of the key trends influencing the soft drinks industry in Singapore (Euromonitor 2008). The current competitors run in Singapore have recognized the change in consumer taste by adapting their product lines. This has been most unambiguous by fruit/vegetable... If you want to get a enough essay, exhibition it on our website: OrderCustomPaper.com

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