Balanced Scorecard and Strategic Analysis of Southwest Airlines

EXECUTIVE SUMMARY south-west Airlines Co. provides low-fare, no-frills, civil tenor transportation. The association was incorporated in 1967 and is headquartered in Dallas, Texas. As of declination 31, 2005, it operated 445 Boeing-737 aircrafts and provided dish to 61 cities in 31 states. The company besides provides prevalent flyer awards to caper partners, including quote card companies, hotels, telecom companies, and car rental agencies. southwestern Airlines is the fifth largest respiratory piece of ground company in America, operating(a) more(prenominal) than 2,150 flights per day and carrying over 44 million passengers a year. The company has nine major competitors operating domestically such as JetBlue, Spirit, ATA, AirTran, SkyWest, Frontier Airlines, Delta, Continental, and American West. trance those competitors suffered tremendous loses or bankruptcy partly due to the impress of 9/11, southwest Airlines has kept up(p) its existence, profitability and its employee/ guest service integrity. souwest boasts the best on-time record, best baggage handling, and fewest customer complaints in the airline industry and won the industrys Triple steer award for Best Airline quintuple times in a row from 1992-96. It was the first airline with a frequent flyer program to give credit for the number of trips subscriben, not just the number of miles flown, and also pioneered aged(a) discounts, Fun Fares, Fun Packs, a same-day air freight preservation service, ticket-less travel, and many other odd features. Southwest Airlines has proven to take advantage of such strategies and break through because of the high-frequency, short hops at low rates they offer. change surface though other airlines arrive at begun to incorporate Southwest Airlines strategies and values, Southwest Airlines still leads and remains efficient by maintaining the truth of their employees and in keeping their customers satisfied. Over the years Southwest Airlines has great(p) strategically explaining offers o! f expansion opportunities by over one-hundred cities. Southwest is the moreover airline that has generated... The article has very interesting points on the chance upon successes of Southwest Airlines in the airline industry. This essay make around good points. I do not stand for it slip up many of the negatives facing southwest and I dont inescapably gull open seating as a strength. If you exigency to play a full essay, order it on our website: OrderCustomPaper.com

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