Marketing concept and role as marketer for ipt

commercialiseing is broad establish activities involve the strategies surrounding the planning, designing, determine, promotion, distribution of goods to accomplish and meet the submits of customers. The centre taper of throw activities is built around the customers. Thus, the marketing 4Ps ( return, pricing, promotion, and place) are strategically enforced to delivery satisfaction to customers and at the same age make the organization or blood maximize profits. Thus, the unlike marketing strategies pricing dodge, distributivestrategy, promotional strategy, sales strategy, harvest creation and branding strategy, inter-alia, these are synchronise in meeting the marketingobjectives of the organization. compete the role of seller for IPT harvest-festival, strategic marketing plays a significant aspect in the execution of my marketing functions. Strategy is touch on with effectiveness rather than efficiency and is the dish of analyzing the environment and designing the fit amid the organization, its resources and objectives and the environment (Proctor, 2000). The roles thus include amiable the aforementioned marketing strategies to creating maximum satisfaction to customers, at the same meter maximize profit for the organization. Firstly, a product should be design to meet and take the deprivation of customers.Here, adequate research need to be conducted to ensure that the product is adequate to satisfy customers want, to a fault making sure the forest surpasses that of competitive products in melodic line to the IPT product. The conterminous step is to ensure, that the right cost is get along for the product in such(prenominal) a means that it would not be chthonic priced, where the organization cannot break-even, or over priced where customers would take rivals product to our alliance product. Market skimming enables the seller to hunch forward the price of competitors products and the right price to practise for its own produ ct. This is do after the marketer has weighed its costs of production in line with the price it decide to set for the product. some other significant role the marketer plays promotional strategy. In this case, the creation of awareness of the product to the public will burst the sales volume to be derived. Thus, adequate promotional strategy is significant role the marketer plays to increase sales volume for the product. The promotional strategy may involve trade exhibition, personal selling, and customers orientation on how to enforce the product among others. The marketer has different media for product promotion.This can be done through with(predicate) engaging mass media such as the print media, television, radio broadcasts, or the internet. eonian communication and feedback to customers keep them informed and neck more ab bug out the organizations product and innovative trend introduced by the organization. The strategy for distribution of product (place) is done to ensure that the product is available to customers when, and where the need it at the right time.The marketer also seeks out ways to satisfy the different category of customers and their needs. Marketing segmentation is a tool that is utilized in influencing the exploitation of an organizations product base. Market segmentation has the goal to seek out consumers who have similar desires and behavior, and thus forming complex segments to satisfy the different customers needs.Thus, customers response to price is a significant factor that results in the implementation of market segmentation by an organization. This also affects the marketing mix (product, price, distribution, and promotion) of the organization.The marketer faces the challenge of how to make product of IPT be a product leader in the industry it operates. It is then a bounteous projection on how to always strategy in such a way to make the organization be a step ahead of its competitors through cut a niche for the organiza tion. Rivals from time to time bring out strategy to answer those of other organization. Thus, it is then a task of the marketer to know how to strategize in such a way that the strategies of other competitors do not affect the smooth trading operations of the organization.ReferenceProctor, Tony (2000), Strategic Marketing An groundwork London Routledge