International Business Practices Essay Example | Topics and Well Written Essays - 500 words

International Business Practices - Essay ExampleThe penetration of the club into the global market place is facilitated by its market entry strategy which is licensing. When deciding to expand its market, Coca-cola sells a house servant firm the right to use the companys manufacturing process, trademark patent, trade secret, and other item of value for a bung or royalty.The organizational coordinate of Coca-cola is highly decentralized. The company does this by cutting half of the staff at its Atlanta headquarters and moving the regional chieftains closer to their local market (Organizational Structure 2003). This management structure is observed throughout the firms international operation. In India, the managers have been given the authority to implement decision inwardly their scope of responsibility. This type of organizational structure supports the primary market entry strategy of Coca-cola as discussed above. Since licensing involves flyspeck contact and interference wit h the licensee, the decentralized organizational structure is very conducive to Coca-cola.Dell, Inc. is one of the largest personal computing device manufacturers in the world. The company was able establish in the global IT industry because of its very efficient market entry strategy. In capturing foreign markets, Dell directly invest in a country by developing foreign-based assembly or manufacturing facility.