Strategic Analysis on Toyota Assignment Example | Topics and Well Written Essays - 4250 words

Strategic Analysis on Toyota - Assignment ExampleThe paper tells that the history of Toyota can be traced back to humble beginnings in 1930 as a research initiative into gasoline-powered engines at Toyoda Automatic Loom Works, before the registration of Toyota Motor sess Ltd. in 1937. The companys timeline is characterised by major break bys involving automobileeful business partnerships with other players in the car industry and launch of activities into foreign commercializes. The first formal exports were to the USA in 1957. The company then entered with Hino Motors Ltd. in 1966 and Daihatsu Motor Co. in 1967, before launching the very successful Lexus brand in the USA. toil in the UK began in 1992, and the company saw the launch of the worlds first mass produced hybrid car, the Prius. Production in France began in 2001, with Toyota entering Formula 1 in 2002. Recent highlights include the introduction of the Lexus in Japan in 2005 and establishment of a strategic direction fo r the firm towards industry leadership into the in store(predicate). Toyota has heavy(a) into a giant global car maker, surviving a decade of poor performance by the industry to continually post profits and growth nearly all the time. In 2010, the company was rank first in terms of units moved (8,557,351) and thus market share (11%). The latest figures however establish that the company has fallen into third place behind GM and Volkswagen especially following the recent devastate earthquake in Japan. (Business Week 2011). Company Purpose Through analysis of Toyotas vision, mission, objectives and company principles it is affirmable to gain important insight on Toyotas live position in the global market and the strategic direction the company is taking. The companys global vision is to lead the management to the future of mobility, enriching lives more or less the world with the safest and most responsible way of moving people (Toyota-global.com 2011). The company bases this vision on commitment to quality, high innovativeness and respect for the earth. From the companys vision, it is clear that Toyota seeks to be the industry leader way into the future. The companys mission statement is To sustain profitable growth by providing the best viable customer experience and dealer support (Toyota-global.com 2011). The mission and vision statements reveal that the companys current and future are pegged on sustainability, quality and customer satisfaction. The management at Toyota has generated a set of principles that down brought the company the success it now enjoys, and still look to work with these principles into the future. These guiding principles involve honouring every nations equity in order to be a good global corporate citizen, respecting customs and cultures of the different peoples around the globe, production of cleans and safe products, production of outstanding products through innovative technology, fostering individual creativity and tea mwork through an appropriately enabling corporate culture, harmonious growth