'Online Shopping for Electronic Products Essay\r'

'â€Å"The net income has changed how information is communicated and processed. People social function the profits for different purposes, including communicating with friends, researching and monitoring online line of business prices, trading stock, paying bills, banking, and obtain. Growing numbers of consumers barter for goods and services, gather product information, or just to rank online”(Demangeot & Broderick, 2007). People to twenty-four hour period are and so bombarded with technology. Most people cannot get through the day without their laptops or smart phones, especially for today’s youth. Since today’s college students were raised in a technological age. â€Å"It is no surprise that internet recitation among college respondents has seen a marked incr residuum in juvenile years” (Budden et al, 2007). â€Å"Most college students surveyed enjoy crap online” (Arnaudovska et al, 2010).\r\nOnline shopping gradually appears in p eople’s lives, especially in college students’ life. â€Å"Online shopping is the process whereby consumers buy goods or services directly from a seller in real time over the Internet. Online shopping environments are, therefore, compete an increasing role in the relationship amongst marketers and their consumers” (Demangeot & Broderick, 2007).\r\nTherefore, internet is not only thus playing an important role today, but as well as in the future. â€Å"In the city of the future, bricks-and-mortar sellers will be just as savvy as their online counterparts. In recent years, the convenience of purchasing almost anything via the Internet has driven the decline of numerous chains. Stores don’t have the data websites do, so they don’t understand their customers as well. However, they’re increasingly experimenting with revolutionary ways to lure you into their aisles, analyze your patterns and fine-tune their offering-just as the websites have done for years”(Castaldo, J. 2012).\r\nFor sales of electronic products online, according to US Census’s E-Stats, 2009 E-commerce Multi-sector piece of music (2011), it increased from 5,848 one million million dollars in 2003 to 17,684 million dollars in 2009. The Census Bureau of the Department of Commerce proclaimed at November 16, 2012 that â€Å"the estimate of U.S. retail e-commerce sales for the ternion turd of 2012 was $57.0 billion, an increase of 3.7 portion from the second derriere of 2012. Total retail sales for the third dirt of 2012 were estimated at $1,092.2 billion, an increase of 1.4 part from the second quarter of 2012. The third quarter 2012 e-commerce estimate increased 17.3 percent from the third quarter of 2011 while total retail sales increased 4.6 percent in the alike(p) period. E-commerce sales in the third quarter of 2012 accounted for 5.2 percent of total sales.” ( U.S. Census Bureau, 2012)\r\nAccording to the research by Yulihasri et al (2011), â€Å"Among all the proposed students differences particularors, compatibility and usefulness have been pitch as the most significant to influence students’ view for shopping on Internet and position, normative-beliefs have been frame as the most significant to influence students’ aim for shopping on Internet. The idea of salient beliefs including compatibility, ease of use, usefulness and security are highly relevant that influence students’ attitude towards on-line shopping, except privacy. However, attitude strongly associated to intention.”\r\nThe purpose of this study is to investigate college students’ attitudes toward online shopping for electronic products by using Fishbein And Ajzen’s scheme of reasoned action (Ajzen and Fishbein, 1980). As well as what factors influence people generally on their decision. obtain online has very different characteristics from shopping in a store. Some of these charac teristics may contribute to consumers’ intention to shop online, while others may discourage them. In adjunct to consumers’ psycho-graphics and demographic backgrounds that likely affect their attitudes toward and intentions of shopping online, the fact that the Internet is accessible and therefore merchandise is widely available is important.\r\nAccording to Laudon et al. (2012), Approximately 80 million households have broadband access to the Internet in 2010, representing about 68 percent of all households. just about 83 million Americans now access the Internet using a smartphone such as an iPhone, Droid, or BlackBerry. Mobile e-commerce has begun a rapid growth base on apps, ring tones, downloaded entertainment, and location-based services. In a hardly a(prenominal) years, mobile phones will be the most familiar Internet access device. In addition, according to Hasslinger et al. (2007)’s research, they identified price, trust and convince as the elem entary concern when people shopping online.\r\n'